VERSAI MUSEUM COMMUNICATIONS & MARKETING SOFTWARE TOOLS EASILY
TARGET THE RIGHT PATRONS
FOR THE RIGHT REASONS
KNOW YOUR CUSTOMER
Versai Museum Marketing Software tools track all patron activity: memberships, admissions, camp registrations, gift shop purchases, donation history, school visits and more. In addition, surveys of walk-up customers track zip codes, reasons for visit, etc. With Versai, you have a complete picture of your market.
INCREASE PARTICIPATION
Versai Museum Marketing Software tools provide unlimited ways to analyze your data and reach more people in more effective ways. Information at your fingertips tells you most popular events, zips needing more ad coverage, and families who need a “we miss you” email.
MORE EFFECTIVE PROMOTIONS
Detailed demographic and attendance data illustrates where your marketing is effective and where you could improve. Versai Marketing Software tools tracks costs of mailings and discounts, so you can tell if the money you spent was worthwhile.
ECOMMERCE APPLICATIONS
Attract more visitors, and different types of visitors, with Versai’s Online Storefront Software for Ticketing & Membership. Online purchases not only save staff time, but many customers prefer it. Patrons can book camps or classes, make donations, renew memberships, attend a benefit and purchase gift memberships, conveniently all in one transaction.
MORE INFO FOR
MARKETING TEAMS
With Versai Marketing Software tools, take charge of your marketing campaigns with powerful merge letters, email capabilities, reports, and queries. Know your customer base, who is coming and who is not. You can also easily analyze event participation to understand your audience and determine which events are most popular. This allows you to offer future events that are sure to be successful. In addition to this, you can offer specific discounts to attract an under-represented segment of your customer base.
With Versai’s integrated museum management software, you control every aspect of your customer experience. Single data points make your customer name and address records more accurate to avoid duplicate letters, wrong names, or bad addresses. When you send correspondence, you can also automatically customize how you address your customers with the ability to choose from an unlimited number of pre-built or custom salutations.
Customers can update their own information online, making sure you always have current contact info, as well as child names and ages. Versai provides a complete picture of your customers at all times, so you can respond to their needs, attract new visitors, and encourage participation.
