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Marketing

Versai Museum Communications & Marketing Software tools easily targets the right patrons for the right reasons.

Museum Marketing Software customer history

Know Your Customer

Versai Museum Marketing Software tools tracks all patron activity: memberships, visits, gift shop purchases, donation history, and more. In addition, surveys of walk-up customers track zip codes, reasons for visit, etc. With Versai, you have a complete picture of your market.

Marketing Software measure engagement

Increase Participation

Versai Museum Marketing Software tools provides myriad ways to reach more people in more effective ways. Information at your fingertips tells you most popular events, zips needing more ad coverage, and families need a “we miss you” email.

Marketing Software demographics

More Effective Promotions

Detailed demographic and attendance data illustrates where your marketing is effective and where you could improve. Versai Marketing Software tools tracks costs of mailings and discounts, so you can tell if the money you spent was worthwhile.

Marketing Software ecommerce online web storefront

eCommerce Applications

Attract more visitors, and different types of visitors, with Versai’s Online Storefront Software for Ticketing & Membership. Online purchases save staff time, and many customers prefer it. Patrons can book classes, make donations, renew memberships, and purchase gift memberships, conveniently all in one transaction.

More info for Marketing Teams

With Versai Marketing Software tools, take charge of your marketing campaigns with powerful merge letters, email capabilities, reports, and queries. Find out who your camp participant really is and which camps sell out, so you can offer future events that you know will be successful. Offer specific discounts to attract an under-represented segment of your customer base.

With Versai’s integrated museum management software, you control every aspect of your customer experience. Analyze reports to find out how you are doing. Single data points make your patron name and address records more accurate. Versai Marketing Software tools help ensure you don’t alienate customers with duplicate letters, wrong names, or bad addresses. When you send correspondence, choose from an unlimited number of custom salutations.

Customers can update their own information online, making sure you always have current contact info, as well as child names and ages. Versai provides a complete picture of your customers at all times, so you can respond to their needs, attract new visitors, and encourage participation.